Now it's time to start planning your route. As you go through the planning steps outlined here you will find each step is quicker than the last. This is because you have all the information you need to hand. Often time is wasted and campaigns lose momentum because you need to go back and set the objectives in the middle of a campaign.

Choosing The Right Strategies

For each objective establish:

• What change would have to occur to make your solution happen?
• Who has the power to make those changes? (Be specific about which group or groups they are.)
• What will make them take that action? (Also consider what they currently think about this issue and what barriers will stop them from acting as you would like them to!)
• Describe your argument in their language and on their terms. This is the campaign message. You may need to develop a different message for each group.
• Get the message to the group in the format that suits them best. Does that group read the local papers? Attend public meetings? Browse the net? Pick up leaflets?

Strategies To Choose From

The range of strategies that people have successfully used to win campaigns is boundless. A campaign strategy can be a demonstration, a leaflet, a piece of research, a media interview, a sponsored walk, a meeting with a politician, non-violent direct action. All these have helped win campaigns.

Consider what other people have done - could we adapt that for our campaign? Or think up some new ideas that will help persuade your particular audiences to take action. Use your imagination!

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